My strength?

  • Collect, analyze and condense messages from every stakeholder: management, marketing, sales, R&D/Innovation, project teams.
  • Achieve a consistent communication tailored to each audience: press, analysts, customers, partners, employees, market, shareholders.
  • Use storytelling techniques and every tool and channel available to convey your messages.


Product, Brand and Corporate communications.

Public Relations

E-reputation, press, social media and web.

Project management

Content editing, events: on site and webinars.

Crisis communications

Product, image, restructuring, reorganization, M&A, change management.

Team management

Leadership, team building, resource allocation.

Executive support and coaching

Media training, presentation techniques and storytelling.  

Markets and ecosystems

Smart City, industry, IT, energy.


Dual Citizenship French and Canadian
Bilingual: English and French mother tongues- Fluent Spanish



Corporate brochure

Alstom Grid

Launch of the microgrid solution


Press kit SmartCity


Customer cases

Professional Experience

  • Editorial content creation for the Smart Grids / Smart Cities and Super Grids markets for non-technical stakeholders: by-liner articles, backgrounders, Q&A, key messages, annual report, sustainable report, web site, intranet, social media (LinkedIn, Twitter).
  • Creation and deployment of marketing/communication tools: brochures, schemes, videos, presentations, apps, scale models...
  • Projects lead: highlighting projects from win to commissioning including key.
  • Contribution to external communications: with our partners and clients - (T&D Utilities, Bouygues Immobilier, Renault-Nissan EV, CapGemini, Intel, Cisco, IBM, Universities, Research labs, Institutes…) and with stakeholders T&D Europe association, ADEME, CREE, Grid4EU, US DoE, IEEE, IEC, etc.)
Results: higher recognition for Alstom Grid innovation projects (+44% views on social networks, all of Alstom's projects are placed in the ADEME French innovation brochure), launch of cross product line Distribution and Microgrid solution offering projects.
  • Produced and delivered strategic messaging and communication plan: media, analysts, partners, employees.
    Result: facilitated the understanding of the Channel strategy and supported program launches.
  • Implemented and used the Web 2.0 media
    Result: reduced significantly business trips (70%) and preserved of the bond with target audiences and stakeholders.
  • Prepared the Vice-President communication: contents editing, media training and presentation coaching.
    • Increased his communication skills for an intercultural audience
    • maintained and increased employee satisfaction during major business and organization announcements
  • Events: created presentations and content for media relations
    Partner Summit (2700 "live" participants / 300 Europeans) & Virtual Partner Summit (5000 participants on the Web event / 1500 Europeans)
    Results: audience increased by 120%, preservation of contacts, 20 % increase of press clips, Channel Partner Executive Exchange (150 participants), European Channel kickoff (130 participants on the WebTV event)
    Results higher: employee satisfaction rate.
  • Member of the WW communication reorganization team
* Head of External Communication – Lenovo (Following Lenovo's acquisition of IBM's Personal Computer Division in 2005)
  • Launched the Chinese brand in Europe:
    • Gathered, shaped and wrote the messaging for EMEA: press kit, Q&As, presentation...
    • Organized press journeys to China and to the US (up to 30 EMEA journalists),
    • Built a brochure presenting the company: key messages and values (Lexicon: 8 000 copies in 5 languages) - Result: recognition of the brand (obtained of a TOP COM Bronze trophy)
    • Created and executed public relations and media events, videos, speaking opportunities as sponsor of the 2006 winter and the 2008 summer Olympic Games, the Olympic Flame course in Europe, the William F1 team, and, Ronaldo within the Football Club Barcelona
      Results: higher brand recognition on the EMEA marketplace
  • Organized and built European messaging for crisis communication: PC batteries recall, reorganizations of teams, world restructurings.
    Results: neutral and factual articles only in local press, maintained employee concentration.
  • Coaching and support of the EMEA teams: 36 countries, supervision of 8 country communication leaders and of the EMEA agencies.
    Results: 90 % of neutral or positive press articles in EMEA
  • Managed budget
    Results: preservation of agency budget during 3 years further to the acquisition
Business Partner Organization & Mid- Market Organization - IBM Eurocoordination
  • Build on the strategy and created content: for press relations and technical & market analysts
  • Elaborated a brochure: in the form of comic book to position the IBM offer for the mid-market (10 000 copies in 4 languages)
    Results: better understanding of the offer, increased IBM partners visibility
  • Elaborated content and organized Press trips: 15 journalists to the United States at the PartnerWorld event (5000 participants among whom 500 Europeans)
    Results: 30 % increase of press clips
  • Supervised country communication leaders and agencies in 16 EMEA countries
For the Rational brand - IBM Software Group (Following IBM's acquisition of Rational Software in 2003)
  • Organized the communications plan for an adapted and controlled integration of Rational within IBM
France and Spain - Rational Software
  • Defined the communication strategy and implemented the tactics and campaigns
  • Organized products launches: major press campaign for the launch of IBM's WSAD and Microsoft's .Net in 2003 - Result: the Rational was the only brand present in articles relative to software development environments
  • Participated to the definition and implementation of the marketing plan
  • Messages editing and coordination: Customer User Conference, product showcases, seminars and Webinars, Microsoft TechEd, with a supervision of 3 project managers.

Consultant - Parabole Communication - Public Relations agency specialized in High Tech: 26 employees in 2001
Created and organized communications strategies for the agency customers: MadgeWeb (Wireless and Token Ring Networking), Global Crossing (telecom operator), Kyocera Mita (printings ), MandrakeSoft (Linux operating system)

Project Leader Internal Events - IBM Eurocoordination
Organized and set up events (from 100 to 500 people) for the EMEA Customer Satisfaction Department and the Customer Relationship Management Department

Sales Assistant- Francisco Alcón - textile industry - Castellón (Spain) - 120 employees
Helped with the commercial negotiations with suppliers in China and South/East Asia and with customers in Europe.


Université de Versailles-Saint-Quentin-en-Yvelines

Post Master's degree in communication - D.E.S.S. COMMUNICATION des Organisations Publiques, Privées et Politiques

Paris X – Nanterre

Master's degree - Maîtrise Langues Etrangères Appliquées
Option affaires et commerce

And also
  • MOOC - New Energy Technologies, Grenoble Ecole de Management
  • Storytelling - Comunid, Sébastien Durand
  • Intercultural coaching training Philippe Rosinki approach
  • Lean & Six Sigma - Yellow belt
  • Process Communication –CEGOS

  • Contacts

    06 25 78 06 59