• Produced and delivered strategic messaging and communication plan: media, analysts, partners, employees.
  Result: facilitated the understanding of the Channel strategy and supported program launches.
• Implemented and used the Web 2.0 media
  Result: reduced significantly business trips (70%) and preserved of the bond with target audiences and stakeholders.
• Prepared the Vice-President communication: contents editing, media training and presentation coaching.
  Results:
  • Increased his communication skills for an intercultural audience
  • maintained and increased employee satisfaction during major business and organization announcements
• Events: created presentations and content for media relations
  Partner Summit (2700 "live" participants / 300 Europeans) & Virtual Partner Summit (5000 participants on the Web event / 1500 Europeans)
  Results: audience increased by 120%, preservation of contacts, 20 % increase of press clips, Channel Partner Executive Exchange (150 participants), European Channel kickoff (130 participants on the WebTV event)
  Results higher: employee satisfaction rate.
• Member of the WW communication reorganization team

• Launched the Chinese brand in Europe:
  • Gathered, shaped and wrote the messaging for EMEA: press kit, Q&As, presentation...
  • Organized press journeys to China and to the US (up to 30 EMEA journalists),
  • Built a brochure presenting the company: key messages and values (Lexicon: 8 000 copies in 5 languages) - Result: recognition of the brand (obtained of a TOP COM Bronze trophy)
  • Created and executed public relations and media events, videos, speaking opportunities as sponsor of the 2006 winter and the 2008 summer Olympic Games, the Olympic Flame course in Europe, the William F1 team, and, Ronaldo within the Football Club Barcelona
    Results: higher brand recognition on the EMEA marketplace
• Organized and built European messaging for crisis communication: PC batteries recall, reorganizations of teams, world restructurings.
  Results: neutral and factual articles only in local press, maintained employee concentration.
• Coaching and support of the EMEA teams: 36 countries, supervision of 8 country communication leaders and of the EMEA agencies.
  Results: 90 % of neutral or positive press articles in EMEA
• Managed budget
  Results: preservation of agency budget during 3 years further to the acquisition

• Build on the strategy and created content: for press relations and technical & market analysts
• Elaborated a brochure: in the form of comic book to position the IBM offer for the mid-market (10 000 copies in 4 languages)
  Results: better understanding of the offer, increased IBM partners visibility
• Elaborated content and organized Press trips: 15 journalists to the United States at the PartnerWorld event (5000 participants among whom 500 Europeans)
  Results: 30 % increase of press clips
• Supervised country communication leaders and agencies in 16 EMEA countries

• Organized the communications plan for an adapted and controlled integration of Rational within IBM

• Defined the communication strategy and implemented the tactics and campaigns
• Organized products launches: major press campaign for the launch of IBM's WSAD and Microsoft's .Net in 2003 - Result: the Rational was the only brand present in articles relative to software development environments
• Participated to the definition and implementation of the marketing plan
• Messages editing and coordination: Customer User Conference, product showcases, seminars and Webinars, Microsoft TechEd, with a supervision of 3 project managers.

Consultant - Parabole Communication - Public Relations agency specialized in High Tech: 26 employees in 2001
Created and organized communications strategies for the agency customers: MadgeWeb (Wireless and Token Ring Networking), Global Crossing (telecom operator), Kyocera Mita (printings ), MandrakeSoft (Linux operating system)

Project Leader Internal Events - IBM Eurocoordination
Organized and set up events (from 100 to 500 people) for the EMEA Customer Satisfaction Department and the Customer Relationship Management Department

Sales Assistant- Francisco Alcón - textile industry - Castellón (Spain) - 120 employees
Helped with the commercial negotiations with suppliers in China and South/East Asia and with customers in Europe.